TIME Magazine will hold ether (ETH) on its balance sheet for the first time as part of a deal with crypto investment firm Galaxy Digital to educate readers about the metaverse, according to a press release shared with CoinDesk.
![](https://images.pexels.com/photos/1036637/pexels-photo-1036637.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=750&w=1260)
TIME Magazine will hold ether (ETH) on its balance sheet for the first time as part of a deal with crypto investment firm Galaxy Digital to educate readers about the metaverse, according to a press release shared with CoinDesk.